Asana

A ~$700M-revenue public company spinning up an FDE bench is its own signal — Asana is staffing Forward Deployed Engineers specifically to land 'Command,' its new agentic offering, rather than leaving deployment to Solutions or CS. Note the comp: $248K–$282K base in NYC (base, not OTE) lands above most startup TC and undercuts only the frontier labs — a reminder that the incumbents are now competing for the same FDE talent on cash.