BetterUp
Director, Forward Deployed Engineering
Why it's interesting
A $330K top-of-band leadership seat is the loudest signal yet that FDE has graduated from IC hustle to org-building. BetterUp — a coaching unicorn, not an AI-native lab — is standing up a net-new forward-deployed function, which tells you the motion has spread well past Palantir's orbit. If you can run a manager-of-managers FDE org, this is one of the best-paid such jobs on the board.
The role
Director-level role building and leading BetterUp's Forward Deployed Engineering org. Earn credibility with customer engineering and executive stakeholders, shape enterprise AI strategy, and own delivery across UI, distributed systems, APIs, identity/provisioning and integrations. Requires 12+ yrs software engineering, 4+ yrs leading teams. $237,600–$330,000. Verified on BetterUp's Ashby board.
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